Privacy Policy

When you submit the contact form, the lead-capture form, or otherwise reach out to us (including via WhatsApp), we collect the information you provide directly — such as your name, company, work email, phone number and the content of your message. We use this solely to respond to your inquiry, for example to send a technical dossier, certificate of analysis, sample request or quote.

This website uses cookies and similar client-side storage technologies, grouped into three categories. Necessary: required for the site to function correctly (for example, remembering your cookie preference itself, or that you've already dismissed the lead-capture prompt this session) — these cannot be disabled and do not require consent under applicable law. Analytics: used only if you opt in, to understand aggregate traffic patterns (pages visited, referring source, device type, approximate location) via Google Analytics. Location: used only if you separately opt in, to capture your device's precise geolocation (via your browser's location permission) for the same analytics purpose at finer granularity. Analytics and Location cookies/technologies are never activated until you actively consent via the cookie banner or the preferences link in the site footer, and you can withdraw consent at any time. See our full Cookie Policy for details.

If you consent to Analytics cookies, we use Google Analytics (operated by Google LLC) to understand how visitors use this site. Google Analytics may set cookies and collect information such as your IP address (used to derive an approximate location and then not retained in identifiable form beyond that), browser and device type, pages viewed, time on page and referring website. This data is processed by Google on our behalf and is subject to Google's own privacy policy and data processing terms; some processing may occur on servers outside India. We use this data in aggregate to understand which content is useful to visitors — we do not use it to individually identify you unless you have also submitted a contact form.

If you separately consent to Location under the cookie preferences panel, your browser will ask your explicit, one-time permission (a native browser prompt you can decline) before sharing your device's precise geolocation with us. This is entirely optional, is never requested without that separate consent, and never blocks or limits your ability to use any part of this website whether you allow or decline it. Where enabled, this data is used only for the same aggregate business-analytics purpose described above (for example, understanding which regions our visitors are based in) and is not sold, shared with advertisers, or used to individually profile you.

We use the information described above to respond to inquiries, understand and improve this website, and — where you've told us what you're looking for — to follow up about our ingredient technologies. We do not sell, rent or share your personal information with third parties for their own marketing purposes.

We retain contact-form and lead-capture submissions for as long as reasonably necessary to respond to your request and maintain a record of business communications, or until you ask us to delete it. Aggregate analytics data is retained per Google Analytics' standard retention settings, which we may configure to the shortest period Google Analytics supports.

Depending on where you're located, you may have rights to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent for Analytics or Location cookies at any time (via the "Cookie Preferences" link in the site footer, or our Cookie Policy). To exercise any of these rights, contact us using the details below — we will respond within a reasonable time and in line with applicable law in your jurisdiction (including the GDPR for EU/UK visitors and the Digital Personal Data Protection Act, 2023 for visitors in India).

Where we use third-party service providers based outside India (such as Google, for analytics, or Resend, for transactional email delivery), your information may be transferred to and processed in other countries. We select providers that maintain appropriate data protection safeguards for this kind of transfer.

We may update this policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. The "last updated" date below reflects the most recent revision — material changes will be reflected here.

For any privacy-related question, request, or to exercise your rights under this policy, contact us at info@arceli.in.